Six reports on Craftsman — company, products, factories, market position, and competitive outlook.
Reports
| Report | What it covers |
|---|---|
| Brand Deep Dive | Craftsman: The Once-Great American Tool Brand Trapped Between Nostalgia and Commodity Stat |
| Category Landscape | The $28.5B Power Tool Industry’s Identity Crisis: Craftsman’s 8% Share Hangs on a Lifetime |
| Supply Chain & Factories | From Sears House Brand to Global Sourcing Giant: Inside the Craftsman Power Tool Supply Ch |
| Competitive Position | How to Beat Craftsman’s Ghost: A Competitive Playbook for the DIY Heartland |
| Market Position | Craftsman Power Tools: A Legacy Brand at a Crossroads — How Stanley Black & Decker’s $900M |
| Trends & Outlook | The Craftsman Paradox: How a 100-Year-Old Brand Can Win the DIY Revolution by Abandoning I |
The Industry View
Independent analysis — not affiliated with any manufacturer. Trademarks belong to their respective owners. Estimates are the author’s own.