The $155 Billion Power Tool Market’s Best-Kept Secret: Worx Wins the “Good Enough” War
1. Category Definition & Scope The power tools category encompasses both corded and cordless equipment used for construction, woodworking, DIY projects, lawn and garden maintenance, and professional contracting. For the purposes of this report, we focus primarily on the consumer and prosumer segments — the battleground where Worx competes — while acknowledging the broader professional/industrial…
